The Organic Prosecco blog: the success of the organic market
You already know me a little: I opened this blog to introduce my readers to the organic world, in particular to organic prosecco and organic pinot grigio.
To do this, I’ve chosen to talk about myself.
You should know my family has been cultivating grapes for generations; of course I can’t say my grandfather and my father produced organic wine, but they have always had a certain sensitivity towards the environment.
Living in a family used to respect nature has marked me since I was a boy and conditioned my future choices leading me to become an organic farmer.
Italian tradition is characterized by love for food and for good wine: it’s not necessary to speak a lot about this because Italy’s reputation goes without say!
As time passed, I began to observe a change in Italian people’s food habit: they are interested not only in eating well, but also in eating healthy.
Nowadays you can find organic food more easily than years ago, both in specialized shops and big supermarkets. I simply decided to follow the market course and the requirements of the final consumer who wants to live in a healthier environment and eat healthy food to improve the quality of his life; so why not complying with his wishes producing organic certificated wines?
ORGANIC WORLD IN FIGURES
Studies confirm this tendency also outside my country: at 2017 Biofach in Nuremberg, dates regarding european and global organic productions have been showed by FiBL (Research Institute of Organic Agriculture) and IFOAM (International Federation of Organic Agriculture Movements).
From the analysis, the positiveness of the sector came out, with an increase in the european market for organic food and drinks of more than 10%, reaching 31,1 billions of dollars in 2015.
Worldwide the most important market are the USA; in Europe Germany roules first followed by France, England, Italy and Switzerland.
The largest marketing share/quota belongs to Denmark, where organic food represents the 8,4% of total food sales.
The number of stores selling organic food is growing and growing and most sales of organic food take place in chains distribution.
Talking about wine, Wine Monitor Nomisma (based on data Global Shapshot NIELSEN, for ICE-Agency) says that in 2016 in the United Kingdom sales of organic wine in distribution chains attested EUR 21 million, with a share of organic of 4% on the total of wines sold.
What a pleasure reading that a quarter of the bottles of organic wine sold in UK’s distribution chains are Italian!
WHY CONSUMERS CHOOSE ORGANIC PRODUCTS?
Have you ever wondered what drives people to buy products that have never been in contact with pesticides?
In my opinion the main reasons are:
1- Attention towards health. Consumers look for organic products because they think they are healthier thanks to exclusion pesticides; I also believe that the rise in intolerances and allergies is urging consumers towards the organic world.
2- Confidence in the quality of the product. A farm must go through a lot of tests before obtaining an organic certification and the place of origin of the raw materials and the information on the producer must be written on the label, besides nutritional information and the list of ingredients. All this helps customer a feeling confident about the product they are about to buy and it’s traceability.
3- Respect for the environment. We have talked a lot about this topic, but I will go on saying that buying a product with organic certification, you are indirectly supporting a specific grower who chooses to produce according to rules and standards respectful of the environment.
I will not discuss this topic here any further, I invite you to refer to the article in which I explained the reasons why it is better to buy products cultivated without pesticides.
AFFORDABLE ORGANIC ORGANIC PROSECCO
Before beginning to convert my vineyards, I noticed that who was already producing organic was addressing an elite market, selling at prices higher than average.
When I decided to become an organic farmer, I image for my products a democratic organic market, showing that the sentence “organic = little production” is not true. On the contrary, I want to increase production in order to offer a certified wine without tripling prices, therefore making it accessible to everybody.
I myself buy organic products in my everyday life, for me and for my family: also my two little daughters who aren’t two years old yet, follow a diet based on organic certified foods since weaning. The reason is that I decided to pay more attention to food and health, mine and my family’s, but also because I like coherence between professional and private life.
And what about you? Do you often buy organic products (or even organic wine, such as organic Prosecco or organic Pinot Grigio)?
See you soon,
Happy Farmer